Tipping Pitches: Technology: Follow the Growth of a Twitter Account II


Tuesday, November 10, 2009

Technology: Follow the Growth of a Twitter Account II

email to friend edit
Please follow ACS_UT and be a part of its growth!

A couple of weeks ago, I introduced the strategy behind the Twitter account @ACS_UT. We committed to the account on October 21, so the strategy is now about three weeks old.

Related Articles
So how are we doing? Take a look at the stats during the past week to get a better idea.

I think we're doing pretty well. I was not expecting an overnight success. Twitter is a commitment. It takes time. Slow and steady wins the race.

While the numbers may be completely arbitrary (or not, I simply don't know what they mean), Twitter Grader provides support for our perceived progress. They gave the account a 65 as of 10/2 and 74 through today.

We've been up and down, according to Twitalyzer. Our influence initially jumped from 0.6 to 0.9 before dropping back down to 0.6; our clout also rose from 0.4 to 0.9 before dropping back to 0.4.

Again, I don't really know what that means, other than measuring how much we're getting retweeted and by powerful people.

If you look at the chart it's pretty clear that part of the issue is losing momentum on the weekends. I don't expect Linda to manage the account on the weekends, and won't for now. We may need to create a new plan to cover this time in the future.

We're averaging about six or seven tweets per day right now while gaining about three new followers (net) daily.  We'll eventually want to get that number up, but much of that will be natural as we find more people to interact with.

I don't want to push information for the sake of getting our tweet count up.  We want all interactions to provide value.

We may also expand our geographical target, which is currently limited to Utah.  While we want to focus on helping people in that state, it may limit our interactions and ultimately the good we can do.

So overall, not bad. Lots to be excited about.  It's a battle early on. Want to see the continued progress, which we are. I expect to see a plateau very soon that we'll need to fight through. I've experienced it myself with my personal account.

The Tools
As discussed in the first entry, we're going to be trying out a little bit of everything to determine which tools best fit our needs.

We've found TweetDeck to be very helpful. While it doesn't provide the advanced search we're looking for, Linda can still create a column for specific search terms alongside the other feeds she follows.

We're also using bit.ly for link shortening and analytics. Twitter Grader and Twitalyzer to measure our success.

We've tried dozens of other tools, but these are what we're sticking with for now. Ultimately, we haven't yet found that one tool that does it all.

What do you think?  Anything we should be doing at this stage that we aren't?

Please follow ACS_UT and be a part of its growth!


Post a Comment